What exactly is SEO?
This is a common question that many people especially those who are either new or not familiar with online marketing might be inquiring. SEO stands for search engine optimization. In layman’s language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to provide you with facts about the SEO business, market status of SEO as well as the long term projections in this field.
The Major SEO Players
Like any other industry in the world, the online SEO business has the players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.
Returns for SEO Gamers
The major reason as to why people get into business is to profit and increase their economic status. In the field of SEARCH ENGINE OPTIMIZATION business, the rates of comes back are promising. This is because a recent study on SEO returns for an amount of 12 months shows that at least all the players had something to take home. However , the returns are varying based on a players’ hardwork and abilities in the field. For example , according to this analysis, 34% of the interviewed SEOs said they received an amount less than $ 30, 000 while another group of respondents, 17% said they received returns that were above $ five hundred, 000.
From the above statistics, it really is evident that the size of an firm played a role in the determination of the amount of returns received. It is better than logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition , the presence of part time SEOs as well as the entry of newbies into the market could have let to the low rates of turnover because of low operation capacity. However , it is hard to predict the course the particular SEO market is likely to take because of lack of clear shift in SEARCH ENGINE OPTIMIZATION earnings since the year 2011. However , the demand for local SEO services seems to be growing day within day out and this is attracting more players thereby tightening the competition among SEO service providers.
The Emerging Issues with the Current SEO Returns
With the over distribution of returns, several queries emerge. This includes the following:
᾿ In the statistics, a large percentage of SEOs receive a reduced income something that suggests low prices of SEO services.
᾿ It is also possible that small and medium businesses do not understand the value of SEO solutions provided to them.
᾿ The low SEO income earners, those who received less than $ 30, 000 annual comes back are also being doubted if they can offer quality services while earning that low.
᾿ It is also unknown in the event that most SEOs will still be in operation if their income remains static.
The Current SEOs Income Per Customer
Just like the yearly SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $100 a month while others will pay more than $5000 a month. This variation within income per client can be attributed to the type of services provided as well as the level of services. The size of business a customer is seeking SEO services for also play a role in determining the total amount to be charged. For example , small businesses are usually charged less simply because their specifications are much smaller as compared to large multi-location franchise businesses.
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Research also demonstrates some SEO service providers operate on high volume basis. Such SEOs supply simple SEO services at really low monthly rates. As a result, such SEARCH ENGINE OPTIMIZATION service providers end up having a high customer churn with a large dedicated network of sales team.
Similarly, some SEARCH ENGINE OPTIMIZATION service providers provide services that are a lot more comprehensive in a much more professional way customized according to the client thereby leading to a low number of clients.
Due to the above statistics, it therefore becomes essential for any SEO service provider in the current marketplace to operate in a manner that matches his/her set up.
Handling Capacity of the Modern SEOs
Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% from the SEOs in the market handle at least 11 clients while 23% SEOs deal with at least 21 clients. Such many clients to handle lead to more audits to be done, lots of tasks, research, reports and even more calls from the customers to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.
Market Structure for the majority of SEOs
SEOs have been using many marketing techniques to promote their businesses. Offline marketing channels such as word of mouth has been cited by most SEOs as the most effective marketing technique. This could be attributed to the trust level, company reputation as well as relationships build during the offline campaigns.
Alongside offline marketing and advertising, SEOs also practice online marketing such as the use of LinkedIn and social media. Nevertheless , most SEOs have cited LinkedIn as the best option as compared to the web sites because it is better placed for leads and networking.
Services Offered by SEOs
Majority of the SEO players offer onsite optimization with 91% from the SEOs practicing this. Google+ marketing has also a good number of SEOs practicing it as 86% claimed to be providing this service to their clients. With regard to affiliate marketing, only a small percentage (11%) of SEOs are offering this program to their clients.
Other services offered by SEOs:
᾿ Content creation/optimization
᾿ Link building
᾿ Citation building
᾿ Social media marketing
᾿ Website development
᾿ PAY PER CLICK
᾿ Mobile site development
᾿ Video marketing and mobile marketing.
The most demanded service by SEO customers is onsite marketing, while the least demanded service is affiliate marketing. Another services are somehow averagely demanded. However , most small and moderate businesses do not understand the opportunities that video and mobile marketing may unlock to them and therefore tend not to use these services. SEOs therefore have to educate their clients on these marketing channels so that they can go for them.
When asked about the online SEO solutions SEOs feel are effective, 82% of them said that the General search is the most efficient for generating leads. Local lookup appears to be the second best after 62% of the respondents in an SEO survey voted in its favor. PPC will be the 3rd with 53% while social media is the 4th with 26%. Every day deals appear to be an appealing to most SEOs because only 1% voted in favor of it.
Tedious SEO Tasks
55% of the current SEOs in the market find backlink to be the most tedious and time-consuming work. Others, though 15% only believe that content writing is the most tedious plus time consuming task among all the tasks they do. It therefore emerges that will to the 55% who find link building tedious, this task is also boring for them.
This is an outline of what we expect in the near future as far as SEO business is of concern.
Expansion of SEO Businesses
Compared to the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their businesses, but are also expecting to grow their business. In what seems to be a determined move to grow their businesses, most SEOs (82%) are willing to recruit more staff members so as to understand their desired levels of growth.
The particular social media is also expected to grow and be more effective even than the local directories. This is because most SEOs believe that social media can perform better because of recommendations from friends. Mobile usage is also anticipated to grow further and become relevant with regard to local businesses.
Upsurge of Confidence in SEO Business
Unlike various other businesses, the SEO business is definitely showing a positive growth of confidence one of the players. Despite this being a dynamic plus innovative industry, most SEOs continue to be willing to recruit more staff to help drive their businesses ahead. 84% of the sampled SEOs in the SEO research are also optimistic that the SEARCH ENGINE OPTIMIZATION business is going to be more profitable starting this year 2013.
Confidence is also running high that if the SEO gamers increase the understanding of SEO/social among the company owners they serve in future, they will not just increase the business owners’ rate associated with investment, but also make them transfer their marketing budgets from other channels to the digital channels.